S2000 Among Japanese Collectibles Gaining Value

With interest in Japanese cars and various other collectibles rising, now might be a good time to sell, not buy.

By Brett Foote - December 9, 2019

Exploding Interest

It might not be news to those of us that have been in the market for a nice S2000 lately, but it appears that Japanese collectibles of all kinds are becoming quite hot. To the point where even the New York Times did a piece on this phenomenon recently. Regardless, we found this to be quite interesting, especially given the broad scope of popularity Japanese cars and other collectibles are enjoying these days.

Photos: Honda 

Japanese Invasion

This much was evident at the August’s 69th annual Concours d’Elegance in Pebble Beach, California. An event typically reserved for rare classic cars saw an influx of 54 different Japanese machines for the second straight year. Many of them of distinctly modern vintage compared to what the Concours typically presents.

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

For the Youth

Turns out, this gathering, called the Japanese Automotive Invitational, is organized by MotorTrend's Ed Loh, who the Times caught up with at the show. And he was happy to explain how it came to exist. "For all its global prestige, the Concours’ leadership recognizes the need to stay fresh, to attract younger enthusiasts," Loh said. "Japanese cars are showing they have a strong appeal to that demographic."

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Wrong Decade

This makes perfect sense, of course. Today's younger automotive enthusiasts may not care for or know much about cars built in the early 1900s, preferring, say, a Honda from the '90s that they grew up admiring. And according to the Times, the group of Japanese machines at the Concours drew quite the crowd, too.

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Wide Variety

That gathering of cars was rather diverse. It included vehicles like a first-gen Miata, Nissan's R382 race car, a 1970 Toyota 2000GT, 1967 Mazda Cosmo Sport, 1963 Prince Skyline, and of course, at least one S2000. The value and rarity of these cars varies greatly, from the tens of thousands all the way up to the over one million. But they all share one thing in common - rising interest from collectors.

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Pure and Affordable

"Japanese cars are getting to be full-fledged collectibles," explained Randy Nonnenberg, founder and chief executive of Bring a Trailer. "A lot of it is driven by nostalgia, memories of a time when cars delivered a purer sense of driving. That, and affordability."

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

New Era

Of course, the '90s were an important era for Japanese vehicles. That's when Japanese automakers began really coming into their own, working hard to differential themselves from European and American automakers. 

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Seismic Shift

"I remember test-driving those early Lexus sedans and coupes for the first time. Even compared to premium German cars, they were dazzlingly smooth-riding and silent-running," said Jack Keebler, a Detroit-based automotive journalist and a former quality review team leader for General Motors. "I knew instantly that something seismic had happened in the automotive universe."

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Going Up

According to Hagerty, auction prices for up and coming Japanese collector cars from the '90s averaged $31,173 last year. This year, they're already averaging a much higher $43,403. "There’s still a window to get in at reasonable prices, but the cat is coming out of the bag with Japanese cars," Keebler said. "Their quality is going to validate their collectibility."

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

Seeking Validation

This data does nothing more than validate what we've been seeing in the S2000 market in recent months, of course. But it's also a great reminder that if you haven't already jumped on the wagon, time might just be running out before values climb to a level where these cars are no longer affordable for the average Joe.

Photos: Honda

>>Join the conversation about picking up an S2000 before they get expensive right here in the Honda-Tech Forum!

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