Enthusiasts Create Naughty List for Dealers Marking up Type R Civic

Disappointing Revelation

U.S. based Honda fans waited what felt like forever to get the chance to buy a Civic Type R before the FK8 finally landed here in America. With a base price just north of $35k, it was affordable, to boot. There's just one tiny problem, however - dealers are still marking these things up, even after two years on the market.

Photos: Honda  

Shocking Markups

Not all dealers place markups on cars, of course. But the average markup on the FK8 Type R is currently hovering around $4,000, with some selling for up to $10,000 over sticker. And that's a real shame, in our opinion.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Taking Action

We aren't the only ones that feel that way, of course. But instead of just griping about it, some folks over at the CivicX forums are doing something about this lingering problem. 

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Explosive Thread

There you'll find the "Civic Type-R Over Sticker Dealer Naughty List" thread, which contains more than 7,500 posts of people reporting marked up cars from all over the country. This expansive thread has exploded to over 500 pages as of this writing.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Recent Complaints

We weren't surprised to see a large number of posts beginning back in 2017 when the Type R originally hit dealerships. But there are plenty of current posts calling out dealers as well.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Big Money

A large number of these markups are in the $10,000 range as well. The highest, at least right now, was a whopping $17,500 over-sticker price on a car for sale in Daytona Beach, Florida.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Bait and Switch

Even worse, there are plenty of folks in this thread that highlight "bait and switch" tactics used by several dealers. Typically, the dealership advertises a Type R for a lower price but then reveals a much higher price when the potential buyer shows up cash in hand.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Terrible Lies

One such incident happened in Houston, Texas, where a Type R advertised for $34,000 was actually selling for $43,000. In New Jersey, a forum member called a dealership about a car they had advertised for $34,000 on their web site, only to be told it was actually $42,000.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Where's Honda?

Unfortunately, there isn't much that Honda can do about these greedy and shady sales tactics since dealerships are independent entities. They could choose to cut allocations as a form of punishment, but that doesn't appear to have happened yet.

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

Fighting Back

So for now, we the people will fight back the only way we know how - by calling these folks out online. And with any luck, prospective Type R buyers will refuse to pay these ridiculous prices and force dealers to stop!

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>>Join the conversation about stealerships marking up the prices right here in the Honda-Tech Forum!

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